Joining the trend for encouraging communities of customers to be established, Blessed CBD has launched a ‘wellness club’ in the UK. The brand is a subsidiary of High Tide, a Canadian-founded, retail-focussed cannabis company, which has trialled a similar scheme in another of its subsidiaries, US-based FAB CBD.
Described in a company statement as a “subscribe-and-save” programme, the wellness club will allow members to customise their orders each month with Blessed CBD products including oils, gummies, capsules, and topicals. They will also be able to customise delivery schedules within a range of every two weeks to every twelve weeks.
“In addition, by joining the Wellness Club,” says the statement, “members will receive a 20% discount on their first purchase and a 25% discount thereafter for life on all Blessed CBD products, meaning that members will be able to access the steepest discounts that Blessed CBD has ever offered. Members will further be eligible to participate in exclusive monthly raffles where the winners will receive free CBD products.”
Members’ orders will be auto-renewed, which the company hopes will “boost…lifetime value per customer beyond current levels” and allow Blessed to “grow a recurring revenue stream that will be much more predictable than the current system of customers being required to manually place their orders”. The programme is intended to “solidify customer loyalty and brand equity for Blessed”.
At present the Blessed programme is exclusive to the UK, but expansion into the German market is intended. High Life has also announced the launch of a similar programme for its US-based subsidiary, NuLeaf Naturals whose products include oils, softgels, topicals, and pet treats. FAB CBD has been operating a subscribe-and-save scheme ‘discount club’ since March. Both of the US schemes are readily accessed on the company websites, but the wellness cub is not as yet apparent on Blessed CBD’s.