Wednesday, May 29, 2024

Sports stars back CBD products

Anthony Joshua OBE is the latest sports star to join team CBD. Following in the footsteps of footballer David Beckham and golfer Darren Clarke, the two-time World Heavyweight Champion and Olympic gold medallist is endorsing a CBD brand. Darren Clarke has today launched his own range of CBD oils.

Supplier of CBD products Love Hemp has announced a three-year endorsement agreement with Mr Joshua. He will become a shareholder in the Love Hemp Group, and act as an ambassador for the brand. 

“In the longer term, we will also collaborate on a licensed range of CBD products for athletes,” the company’s report says.

“Love Hemp is a great brand with an amazing vision,” says Mr Joshua. “The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.”

Tony Calamita, Love Hemp’s CEO comments, “We are excited and privileged to welcome Anthony Joshua to the Love Hemp family. His profile in the international sports arena is key to the ongoing growth of the Love Hemp brand into the amateur and elite sports world.

The former Open Championship winner, Darren Clarke, already has his name on a range of flavoured CBD oils, launched today, through a partnership announced in February 2021 with Sana Lifestyle, a plant-based wellness distributor.

There are four oils, sold in 30ml bottles: Forest Fruits (1,000mg CBD, rrp £49), Forest Fruits (2,000mg CBD, rrp £69), Precision Orange (1,000mg CBD, rrp £49) and Precision Orange (2,000mg CBD, rrp £69).

According to Sana, there are marketing opportunites in the large golfing community: “With 3.9m golfers in the UK, there is a huge growth opportunity for the category, with market size predicted to be worth up to £50-£110m. CBD is becoming increasingly popular among golfing professionals, and is known to be widely used on the PGA Tour, as they regularly face stressful situations and emotional challenges; it is how they are dealt with which influences both the final score and enjoyment of the game.”

Darren Clarke comments, “I’ve always looked to find marginal gains when it comes to my golf, and I’m always searching for ways to improve my personal wellness. The Darren Clarke CBD oil will hopefully help golfers of all levels to get better state of mind; to remain calm under pressure and keep the focus on the game ahead. I can’t wait to share these products with the golfing community.’’

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